From 653247d765655fedf3b39eca5e5e0e168d0aee43 Mon Sep 17 00:00:00 2001
From: trwnh <a@trwnh.com>
Date: Tue, 25 Oct 2022 18:08:11 -0500
Subject: [PATCH] Improve metadata and make it more robust

---
 layouts/partials/seo.html | 224 ++++++++++++++++++++++----------------
 1 file changed, 129 insertions(+), 95 deletions(-)

diff --git a/layouts/partials/seo.html b/layouts/partials/seo.html
index 669211e..556d500 100644
--- a/layouts/partials/seo.html
+++ b/layouts/partials/seo.html
@@ -1,98 +1,132 @@
-{{ $icon := "images/icon.png" | absURL }}
-<link rel="shortcut icon" href='{{ $icon }}' sizes="765x765">
-{{ if .IsPage }}{{ with .Params.tags }}<meta name="keywords" content='{{ delimit . " "}}'>{{ end }}{{ end }}
-{{ if .IsHome }}<title>{{ .Site.Title }}</title>
-<title itemprop="name">{{ .Site.Title }}</title>
-<meta property="og:title" content="{{ .Site.Title }}" />
-<meta name="twitter:title" content="{{ .Site.Title }}" />
-<meta itemprop="name" content="{{ .Site.Title }}" />
-{{ else }}<title>{{ .Title }} | {{ .Site.Title }}</title>
-<title itemprop="name">{{ .Title }} | {{ .Site.Title }}</title>
-<meta property="og:title" content="{{ .Title }} | {{ .Site.Title }}" />
-<meta name="twitter:title" content="{{ .Title }} | {{ .Site.Title }}" />
-<meta itemprop="name" content="{{ .Title }} | {{ .Site.Title }}" />{{ end }}
-<meta name="application-name" content="{{ .Site.Title }}" />
-<meta property="og:site_name" content="{{ .Site.Title }}" />
-<meta name="description" content="{{ .Summary }}">
-<meta itemprop="description" content="{{ .Summary }}" />
-<meta property="og:description" content="{{ .Summary }}" />
-<meta name="twitter:description" content="{{ .Summary }}" />
-<base href="{{ .Permalink }}">
-<link rel="canonical" href="{{ .Permalink }}" itemprop="url" /> 
-<meta name="url" content="{{ .Permalink }}" />
-<meta name="twitter:url" content="{{ .Permalink }}" /> 
-<meta property="og:url" content="{{ .Permalink }}" />
-{{ with .Params.cover }}<meta itemprop="image" content="{{ . | absURL }}" />
-<meta property="og:image" content="{{ . | absURL }}" /> 
-<meta name="twitter:image" content="{{ . | absURL }}" />
-<meta name="twitter:image:src" content="{{ . | absURL }}" />{{ else }}
-<meta itemprop="image" content='{{ $icon }}' />
-<meta property="og:image" content='{{ $icon }}' />
-<meta name="twitter:image" content='{{ $icon }}' />
-<meta name="twitter:image:src" content='{{ $icon }}' />{{ end }}
-<meta property="og:updated_time" content={{ .Lastmod.Format "2006-01-02T15:04:05Z0700" | safeHTML }} />
-{{ if isset .Params "date" }}<meta property="og:type" content="article" />
-<script defer type="application/ld+json">
-	{
-		"@context": "http://schema.org",
-		"@type": "Article",
-		"headline": {{ .Title }},
-		"author": {
-			"@type": "Person",
-			"name": "{{ .Params.author }}"
-		},
-		"datePublished": "{{ .Date.Format "2006-01-02" }}",
-		"description": {{ .Summary }},
-		"wordCount": {{ .WordCount }},
-		"mainEntityOfPage": "True",
-		"dateModified": "{{ .Lastmod.Format "2006-01-02" }}",
-		"image": {
-			"@type": "imageObject",
-			"url": "{{ with .Params.cover }}{{ . }}{{ end }}"
-		},
-		"publisher": {
-			"@type": "Person",
-			"name": "{{ .Site.Title }}",
-			"logo": {
-			"@type": "imageObject",
-			"url": {{ $icon }}
+	{{ "<!-- title -->" | safeHTML }}
+	<title itemprop="name">{{ .Title }} | {{ .Site.Title }}</title>
+	<meta property="og:title" content="{{ .Title }}" />
+	<meta name="twitter:title" content="{{ .Title }}" />
+	<meta name="application-name" content="{{ .Site.Title }}" />
+	<meta property="og:site_name" content="{{ .Site.Title }}" />
+
+	{{- with or .Description .Summary .Site.Params.description }}
+	{{ "<!-- description -->" | safeHTML }}
+	<meta name="description" content="{{.}}">
+	<meta itemprop="description" content="{{.}}" />
+	<meta property="og:description" content="{{.}}" />
+	<meta name="twitter:description" content="{{.}}" />
+	{{ end -}}
+	{{ "<!-- url -->" | safeHTML }}
+	<base href="{{ .Permalink | absURL }}">
+	<link rel="canonical" href="{{ .Permalink | absURL }}" itemprop="url" />
+	<meta name="url" content="{{ .Permalink | absURL }}" />
+	<meta name="twitter:url" content="{{ .Permalink | absURL }}" /> 
+	<meta property="og:url" content="{{ .Permalink | absURL }}" />
+
+	{{- $cover := ($.Resources.ByType "image").GetMatch "{*cover*,*thumbnail*,*featured*}" -}}
+	{{ $icon := resources.GetMatch (default "" .Site.Params.icon) -}}
+	{{- $staticIcon := "icon.png" | absURL -}}
+	{{- with or .Params.cover $cover $icon }}
+	{{ "<!-- image -->" | safeHTML }}
+	<meta itemprop="image" content='{{ .Permalink | absURL }}' />
+	<meta property="og:image" content='{{ .Permalink | absURL }}' />
+	{{- with .Width }}
+	<meta property="og:image:width" content='{{ . }}' />
+	{{- end }}
+	{{- with .Height }}
+	<meta property="og:image:height" content='{{ . }}' />
+	{{- end }}
+	<meta name="twitter:image" content='{{ .Permalink | absURL }}' />
+	<meta name="twitter:image:src" content='{{ .Permalink | absURL }}' />
+	{{- else }}
+	{{ "<!-- image -->" | safeHTML }}
+	<meta itemprop="image" content='{{ $staticIcon }}' />
+	<meta property="og:image" content='{{ $staticIcon }}' />
+	<meta name="twitter:image" content='{{ $staticIcon }}' />
+	<meta name="twitter:image:src" content='{{ $staticIcon }}' />
+	{{- end -}}
+
+	{{/*=== author ===*/}}
+	{{ with or .Params.author .Site.Params.author -}}
+	{{ "<!-- author -->" | safeHTML }}
+	<meta property="article:publisher" content="{{ . }}" />
+	<meta property="og:article:author" content="{{ . }}" />
+	<meta property="article:author" content="{{ . }}" /> 
+	<meta name="author" content="{{ . }}" />
+	{{- end -}}
+
+	{{/*=== published and updated ===*/}}
+	{{ "<!-- time -->" | safeHTML }}
+	{{- with .Date }}
+	<meta property="og:article:published_time" content={{ .Format "2006-01-02T15:04:05Z0700" | safeHTML }} /> 
+	<meta property="article:published_time" content={{ .Format "2006-01-02T15:04:05Z0700" | safeHTML }} />
+	{{ end -}}
+	{{ with .Lastmod -}}
+	<meta property="og:updated_time" content={{ .Format "2006-01-02T15:04:05Z0700" | safeHTML }} />
+	{{ end -}}
+
+	{{/*=== section and keywords ===*/}}
+	{{- with.Params.category -}}
+	<meta name="news_keywords" content="{{ . }}" />
+	<meta property="article:section" content="{{ . }}" />
+	{{- end -}}
+	{{- with .Params.tags }}
+	<meta name="keywords" content='{{ delimit . " "}}'>
+	{{- end -}}
+
+	{{- if isset .Params "date" -}}
+	{{ "<!-- article metadata -->" | safeHTML }}
+	<meta property="og:type" content="article" />
+	<script defer type="application/ld+json">
+		{
+			"@context": "http://schema.org",
+			"@type": "Article",
+			"headline": {{ .Title }},
+			"author": {
+				"@type": "Person",
+				"name": "{{ or .Params.author .Site.Params.author }}"
+			},
+			"datePublished": "{{ .Date.Format "2006-01-02" }}",
+			"description": {{ or .Description .Summary }},
+			"wordCount": {{ .WordCount }},
+			"mainEntityOfPage": "True",
+			"dateModified": "{{ .Lastmod.Format "2006-01-02" }}",
+			"image": {
+				"@type": "imageObject",
+				"url": "{{ with or .Params.cover $cover $icon }}{{ .Permalink | absURL }}{{ end }}"
+			},
+			"publisher": {
+				"@type": "Person",
+				"name": "{{ or .Params.author .Site.Params.author .Site.Title }}",
+				"logo": {
+				"@type": "imageObject",
+				"url": {{with $icon}}{{.Permalink}}{{else}}{{$staticIcon}}{{end}}
+				}
 			}
 		}
-	}
 	</script>
-{{ else }}<meta property="og:type" content="website" /> 
-<meta name="author" content="{{ .Params.author }}" />
-<script defer type="application/ld+json">
-	{ 
-		"@context": "http://schema.org", 
-		"@type": "WebSite", 
-		"url": {{ .Permalink }}, 
-		"name": "{{ .Title }}", 
-		"logo": {{ $icon }}
-	}
-</script>{{ end }}
-<meta property="article:publisher" content="{{ .Params.author }}" />
-{{ with.Params.author }}<meta property="og:article:author" content="{{ . }}" />
-<meta property="article:author" content="{{ . }}" /> 
-<meta name="author" content="{{ . }}" />{{ end }}
-{{ with.Params.category }}<meta name="news_keywords" content="{{ . }}" />
-<meta property="article:section" content="{{ . }}" />{{ end }}
-<meta property="og:article:published_time" content={{ .Date.Format "2006-01-02T15:04:05Z0700" | safeHTML }} /> 
-<meta property="article:published_time" content={{ .Date.Format "2006-01-02T15:04:05Z0700" | safeHTML }} />
-<link rel="sitemap" type="application/xml" title="Sitemap" href="{{ .Site.BaseURL }}sitemap.xml" /> 
-{{ with .OutputFormats.Get "RSS" }}<link href="{{ .Permalink }}" rel="alternate" type="application/rss+xml" title="{{ $.Site.Title }}" />
-<link href="{{ .Permalink }}" rel="feed" type="application/rss+xml" title="{{ $.Site.Title }}" />{{ end }}
-<meta name="robots" content="index,follow" /> 
-<meta name="googlebot" content="index,follow" />
-<link rel="manifest" href="{{ .Site.BaseURL }}manifest.json" />
-<meta name="theme-color" content="#ffffff" /> 
-<meta name="msapplication-TileColor" content="#ffffff" />
-<meta name="imagemode" content="force" />
-<meta name="coverage" content="Worldwide" /> 
-<meta name="distribution" content="Global" />
-<meta name="HandheldFriendly" content="True" /> 
-<meta name="msapplication-tap-highlight" content="no" />
-<meta name="apple-mobile-web-app-title" content="{{ .Site.Title }}" /> 
-<meta name="apple-mobile-web-app-capable" content="yes" />
-<meta name="apple-mobile-web-app-status-bar-style" content="black-translucent" />
-<meta name="apple-touch-fullscreen" content="yes" />
\ No newline at end of file
+	{{- else -}}
+	{{ "<!-- webpage metadata -->" | safeHTML }}
+	<meta property="og:type" content="website" />
+	<script defer type="application/ld+json">
+		{ 
+			"@context": "http://schema.org", 
+			"@type": "WebSite", 
+			"url": {{ .Permalink }}, 
+			"name": "{{ .Site.Title }}", 
+			"logo": {{with $icon}}{{.Permalink}}{{else}}{{$staticIcon}}{{end}}
+		}
+	</script>
+	{{- end -}}
+
+	{{/* auxiliary info */}}
+	{{ "<!-- site presentation -->" | safeHTML }}
+	{{- with $icon }}
+	<link rel="shortcut icon" href='{{ .Permalink }}' sizes="{{.Width}}x{{.Height}}">
+	{{- else -}}
+	<link rel="shortcut icon" href='{{ $staticIcon }}' sizes="512x512">
+	{{- end }}
+	<meta name="theme-color" content="#ffffff" />
+	<meta name="msapplication-TileColor" content="#ffffff" />
+	<link rel="sitemap" type="application/xml" title="Sitemap" href="{{ .Site.BaseURL }}sitemap.xml" /> 
+	{{ with .OutputFormats.Get "RSS" -}}
+	<link href="{{ .Permalink }}" rel="feed alternate" type="application/rss+xml" title="{{ $.Site.Title }}" />
+	{{- end }}
+	<meta name="robots" content="index,follow" />
+	<meta name="googlebot" content="index,follow" />